Skip to main content

We love Bikes so much that we just have to build them - our way. Riding Bikes connects people and we want to share our joy with you. Cycling brings people together, and we want to share our joy with you.

Our vision is to let everyone experience the happiness of a great ride. For a better tomorrow. Our Mission is to inspire all people to ride together. We create well-functioning yet exciting products for many and still care for the individual.

With us, you’ll never ride alone. That’s why we’re thrilled to have found a partner in the BIKE Film Tour, who shares our passion for inspiring people to cycle – and we look forward to many great years together.

To get you in the mood for the BIKE Film Tour, we’ve put together a playlist for you: filled with adventures we’ve experienced ourselves and topics that are especially important to us. Get inspired!

Made to lose

One ATLAS, many ways to lose yourself

The ATLAS has a unifying goal: the perfect day on a gravel bike. All models are equally versatile and sturdy. They spark a spirit of adventure. They enable you to ride as fast and as long as you want. Again and again.

All mounting points for your adventure

The sun is rising, your adventure begins. Ready to lose yourself and time, you climb onto your ATLAS at dawn. At this point, your ATLAS is already prepared for any adventure. It has all the mounting points you could possibly imagine. How much luggage do you want to take along on your bikepacking tour? The ATLAS answers with a resounding ‘yes’. It is approved for a system weight of 135 kg. But that's not all: the luggage and storage options of the ATLAS don't stop at mere mounting points.

Prep Pocket & Prep Pack

For that little bit of extra storage or as a compartment for essentials: the down tube of the 8. series contains a spacious, rattle-free storage compartment – the Prep Pocket. It closes tightly with a lever and offers space for snacks, a tube or the bag designed specifically for this compartment, the Prep Pack. The Prep Pack can hold tools, a cartridge or a couple of tyre levers, for example.

This rack is illegal in Italy

The Hawaii Rack. Already factory-fitted with integrated lighting on the ATLAS 6.8 EQP, it can be retrofitted to all other new ATLAS models without restriction. The Hawaii Rack provides you with additional storage space for various Hawaiian pizzas (be careful if you're riding with it in Italy), pack sacks or anything under 5 kg that you want to secure there.

Adventure Rack is back

The Adventure Rack continues to be fully compatible with all ATLAS models. With up to three straps each, one pack sack can be easily attached to each side of the Adventure Rack. This keeps the centre of gravity low at the rear and maximises the packhorse potential of the ATLAS.

EQP (ready)

Like the previous EQP model, the ATLAS 6.8 EQP comes with a pannier rack. It can be purchased from your local FOCUS dealer and retrofitted to all models in the 6. series. The 6.8 EQP is also equipped with fenders. If you want to retrofit it to another ATLAS, there is a perfect fit for every model. A set of fenders with a preinstalled light cable and one without a light cable are available for single and double cranks each – four sets in total, so you're bound to find the right one for you!

Further links

E-Mountain Bikes, Road Bikes, and Gravel Bikes

Find your dream bike

Experience more together

Join us at events

YouTube Channel

From adventures to insights